All companies need to have a website and an insurance company is no different. While there are a lot of templates and themes you can use for the website, you need to know what designs you should look for. There are certain website design factors that insurance companies have to take into account that some other websites might not need to think about.
Mobile-Friendly And Fully Responsive
This is something that all websites should be. With more internet traffic coming from mobile devices, you need to ensure your website works on all screen sizes. It might be best to adopt a mobile-first approach to the design. This means that the website is designed with mobile devices in mind and then made responsive to desktops.
This is important because not only are more people using their mobile devices to search the internet, the search engines are focusing on mobile users. Google has changed its algorithm to take a mobile-first approach which shows that you need to follow. If your website is not optimized for mobile devices, you will not rank well and you will have a high mobile traffic bounce rate.
Have A Clean And Modern Layout
Having a responsive website can make it easier to attract mobile traffic, but you should also have an attractive design. Modern layouts are the best for the insurance website industry because they are clean and minimalist. They provide the professional feel you need while making your website appear more trustworthy.
The colour palette used on the website should focus on neutral tones. Unless you have bold colours as part of your logo or brand, you may want to stay away from them. This does not mean you have to stick to black and white only, but colours that are easy on the eyes will be better.
You should also look at using a flat design. In the past, gradients and other distracting bells and whistles were used by all types of websites. Using them now will make the website appear dated and that is not the impression you want to give. Flat designs also allow your visitors to focus on the content and the actions you want them to take.
Have Simple Navigation
Websites that are hard to navigate will not get the traffic you want because visitors are unable to find the information they are looking for. This can result in high bounce rates and poor indexing on the search engines. To overcome this, you need to have simple navigation.
Your main navigation menu should be close to the top of your page and under the header of your website. The menu should also clearly show where your visitors need to click to get the information they want. The sections you have on the website will vary depending on the insurance you offer. If you offer a lot of different insurance policies, you need to have navigation options for the umbrella categories such as car insurance and life insurance.
The main navigation menu should only contain links to your most important pages. If there are pages that you need to link to but are not as important, they can be placed in the footer of the site. This is where you generally find privacy policies and disclaimers.
Have Call To Action Buttons
A call to action button will prompt visitors to take the steps that you want such as requesting a quote or calling you. These buttons have to be placed on your website, but they need to be in the right place. They should be on all your service pages and your homepage.
While looking at, call to action buttons, you need to consider online quotes. More and more people are looking for access to online quotes to get an idea of what you have to offer. If you sell insurance policies directly, you need to include an online quote system on your website.
This system could have its own dedicated page or you can have it on each service page. This system will stop potential clients looking at your competition because it is easier for them to get a quote. As part of the quote system, you should have the option to contact the visitor at a later time.
Include A Blog
Blogs help your business get traffic by providing the search engines with more content to index. Each post on your blog is another page potential clients can land on. Of course, your content will need to be helpful for your potential clients and showcase your expertise in the insurance industry.
If you need to create or revamp your insurance company website, there are certain design factors that you need to consider. You should use a modern and flat design that is mobile-friendly. You also need to have call to action buttons and an online quote system if you sell insurance directly to consumers.
